Which of the Following Is One of the Main Considerations

question 93

Multiple Choice

Which of the following is one of the main considerations for the fit of an extension to the parent brand category?

• A)transferability of the associations
• B)the simplicity of the logo
• C)the extent to which people are aware of the brand
• D)the amount of money invested in brand building

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Definitions:

Outer

Referring to the external part or surface of something.

Pericardial

Related to the pericardium, the membrane enclosing the heart.

Peri-

A prefix meaning around or near, used to denote vicinity to a specific body part or time relative to an event.

Around

In a position or movement encircling, near, or surrounding an object or area.