With Reference to Global Marketing,identify the Example That Best Explains

question 17

Multiple Choice

With reference to global marketing,identify the example that best explains the term "consumer convergence."

• A)Population growth rates have stabilized and the population over age 65 is increasing.
• B)The increasing numbers of women working outside the home has led to more nontraditional meals and increased need for convenience.
• C)Aging populations,falling birth rates,and increased female employment are common in industrialized countries.
• D)Upscale consumers in Paris have more in common with their counterparts in New York than with many other French people.

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Definitions:

Random Variation

The unpredictability in the behavior or outcome of a process, due to the influence of random factors or noise.

Cyclical Variation

Fluctuations in statistical or economic data that occur periodically over cycles, such as those caused by the business cycle.

Economic Recession

A period of temporary economic decline during which trade and industrial activities are reduced, generally identified by a fall in GDP in two successive quarters.

Inflation

The rate at which the general level of prices for goods and services is rising, and subsequently, purchasing power is falling.