Product Positioning Is an Activity That Takes the Value Proposition

question 41

True/False

Product positioning is an activity that takes the value proposition and puts it to work in the marketplace by planting the competitive advantage in the minds of customers.

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Definitions:

Rectum

The final section of the large intestine, concluding in the anus, where feces are stored before elimination.

Temporary Ostomy

A surgically created opening in the body for the discharge of body wastes, intended to be temporary and reversible.

Bowel Diversion

A surgical procedure to reroute the normal movement of the intestine, often resulting in a stoma, to help treat or manage various conditions of the digestive system.

Loop Colostomy

A surgical procedure where a loop of the colon is brought out through the abdominal wall to form a stoma for the passage of stool.