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Identify the consumer segment that are highly interested in global brands and are less concerned about the companies' social responsibility.
Price Leadership
An informal method that firms in an oligopoly may employ to set the price of their product: One firm (the leader) is the first to announce a change in price, and the other firms (the followers) soon announce identical or similar changes.
Kinked Demand
A market scenario where a firm's demand curve is more elastic for price increases than for price decreases due to competitive reactions.
Monopolistic Competition
A market structure in which many firms sell products that are similar but not identical, allowing for some degree of market power.
Oligopoly
A market structure characterized by a small number of firms that have significant control over market prices and competition levels.
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