What Is the Main Disadvantage of Using Surveys to Effectively

question 81

Multiple Choice

What is the main disadvantage of using surveys to effectively evaluate a product concept?

• A)Large samples for projection purposes cannot be obtained from surveys.
• B)It is often difficult to convey a concept in a survey.
• C)The implementation of a survey is often expensive.
• D)Survey research is often unreliable because people may not reply honestly to survey questions.

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Definitions:

Specialization

The process of focusing on a narrow area of knowledge or skill, often to improve efficiency and effectiveness in work or study.

Accountability

The principle that employees who accept an assignment and the authority to carry it out are answerable to a superior for the outcome.