Charging Different Prices to Different Segments According to Their Price

question 87

Multiple Choice

Charging different prices to different segments according to their price elasticity or sensitivity is commonly known as:

• A)price segmentation.
• B)price differentiation.
• C)price discrimination.
• D)price preference.

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Definitions:

Purchase Invoice Cost

The total cost reflected on an invoice that a buyer incurs to acquire goods or services, including the purchase price and related expenses.