In This Situation,the Manager Has Set a Price That Is

question 79

Multiple Choice

In this situation,the manager has set a price that is higher than the target market is willing to pay.The customer looks at this situation as a bad deal and,unless the company has a monopoly or some other kind of market power,does not buy.Identify the situation.

• A)perceived value > price > cost
• B)price > cost > perceived value
• C)price > perceived value > cost
• D)perceived value > cost > price

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Definitions:

Security Interest

A legal claim or right granted over an asset to secure the performance of an obligation, typically the repayment of a loan.

Enforceable Security

A financial instrument or an interest in property that can be legally upheld and enforced in a court of law.

Attachment

A legal process by which a court orders the seizure of property to secure the satisfaction of a judgment or as a means of obtaining jurisdiction.

Perfection

The process or method by which a secured party obtains a priority in certain collateral belonging to a debtor against creditors or claimants of a debtor; it usually entails giving notice of the security interest, such as by taking possession or filing a financial statement.