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As the price of a product gets closer to customer value,
Consumer Income
The total earnings of an individual or household from various sources, determining their purchasing power.
Demand Curve
A graph showing the relationship between the price of a good and the quantity demanded.
Price Rise
An increase in the cost of goods and services in an economy over a period, often leading to decreased purchasing power.
Demand
The desire of purchasers, consumers, clients, or employers, backed by the ability and willingness to pay for a particular commodity or service.
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