Which of the Following Is a Marketing Research Method That

question 74

Multiple Choice

Which of the following is a marketing research method that uses theoretical profiles or concepts to determine how customers value different levels of product attributes?

• A)regression analysis
• B)cluster analysis
• C)dollarmetric method
• D)conjoint analysis

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Definitions:

Data Mining

The process of discovering patterns and knowledge from large amounts of data.

Reporting

The process of organizing data into informational summaries in order to monitor how different areas of a business are performing.

Information System

A system that includes data, people, procedures, hardware, and software that help in planning and decision making; a software-based solution used to gather and analyze information.

Expert Systems

A type of artificial intelligence program that uses knowledge and inferential rules to solve problems that would require human expertise.