Examlex
When Microsoft introduced the Xbox videogame console in 2001,the company priced it at $299,exactly the same price as Sony's PlayStation 2,the market leader.Identify this pricing strategy.
Moral Intensity
The degree to which a situation or decision has ethical significance, influencing individuals’ moral judgments and behaviors.
Utilitarianism Rule
A principle in ethics stating that the best action is the one that maximizes utility, often defined in terms of the wellbeing of sentient entities.
MARS Model
A framework describing four factors—Motivation, Ability, Role perceptions, and Situational factors—that affect individual behavior and performance.
Individual Behavior
Actions, mannerisms, and reactions of a single person, influenced by their environment, personality, emotions, and values.
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