Which of the Following Is True About Direct Marketing

question 41

Multiple Choice

Which of the following is true about direct marketing?

• A)It is difficult to evaluate the effectiveness of direct marketing.
• B)Direct marketing is not the best way of communication when targeting a specific audience.
• C)Direct marketing anticipates a long-term response.
• D)Many customers are put off by direct marketing efforts.

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Definitions:

Learned Response

A behavior that has been acquired or modified as a result of experience or conditioning.

Extinction

In psychology, the gradual weakening and disappearance of a conditioned response tendency; in biology, the dying out of a species.

Commission

An instruction, command, or duty given to a person or group of people.

Fixed-ratio Schedule

This is a schedule of reinforcement where a response is rewarded only after a specified number of responses.