Promotions Targeting Channels of Distribution in an Effort to Get

question 48

Multiple Choice

Promotions targeting channels of distribution in an effort to get the channels to carry and promote the product are known as:

• A)trade promotions.
• B)integrated marketing communication.
• C)consumer-oriented promotions.
• D)catalogue marketing.

---

Definitions:

Classical Management Approaches

Early theories of organizational management focusing on efficiency, hierarchy, and clear division of labor.

Adult Personality

The patterns of thoughts, feelings, and behaviors that are characteristic of an adult and distinguish them from others.

Management Practices

Management Practices encompass the strategies, methods, and actions used by leaders and managers to administer and direct organizations towards achieving their objectives.

Self-fulfilling Prophecy

A belief or expectation that influences behaviors in a way that causes the belief to become true.