With Reference to the Three Basic Stages of the Advertising

question 50

Multiple Choice

With reference to the three basic stages of the advertising response process,what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?

• A)cognitive objectives
• B)affective objectives
• C)behavioral objectives
• D)post-purchase objectives

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Definitions:

Staple Crop Production

The cultivation and production of essential crops that form the basic diet of a population.

Hierarchical Society

A society that is structured in a hierarchy of ranks with those at the top having more power and privileges than those lower down.

Wealthiest Elite

A small group of people with significant wealth and power within a society, often exuding considerable influence in economic, political, or social realms.

Rice

A staple food grain consumed worldwide, known for its versatility in various cuisines and as a major agricultural product in many countries.