________ Appeals Make Either a Direct or Indirect Claim of Superiority

question 24

Multiple Choice

________ appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors.

• A)Feature/benefit
• B)Competitive advantage
• C)News
• D)Product or service popularity

---

Definitions:

Time And Motion Studies

Analytical techniques used to evaluate the efficiency of a worker's performance by breaking down tasks into their components.

Fordism

denotes a system of industrial production characterized by mass production and high wages, standardized products, and assembly-line methods, originating from Henry Ford's practices.

Total Quality Management

A comprehensive management approach focusing on continuous improvement in all aspects of a business, aiming to ensure high quality in products or services.

Job Control Unionism

A unionism approach focused on managing aspects of work such as hiring, promotions, layoffs, and work rules through collective bargaining.