Which of the Following Statements Is True Regarding Integrated Marketing

question 16

Multiple Choice

Which of the following statements is true regarding integrated marketing communications (IMC) ?

• A)According to IMC,price should not be considered as a communication tool.
• B)It uses different elements of the marketing mix to reach different targeting audience.
• C)It uses different elements of the marketing mix during different stages of the product life cycle.
• D)It coordinates different elements of the marketing mix to prevent customer confusion from conflicting messages.

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Definitions:

Accommodation Party

A person who signs a negotiable instrument for the purpose of adding his name and liability to another party to the instrument.

Lend Money

The action of giving money to someone with the expectation that it will be paid back in the future, possibly with interest.

Note

A written promise or obligation to pay a specified sum of money to a specified person at a specified time.

Secondary Liability

Secondary liability refers to a legal obligation that arises not from direct involvement in a wrongful act, but from a failure to properly oversee or control the primary party responsible, or from benefiting from the act.