With Reference to the Three Basic Stages of the Advertising

question 50

Multiple Choice

With reference to the three basic stages of the advertising response process,what type of objective should be used if marketing research determines that awareness is high but few potential customers perceive the product favorably?

• A)cognitive objectives
• B)affective objectives
• C)behavioral objectives
• D)post-purchase objectives

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Definitions:

Unconscious

The part of the mind that houses thoughts, memories, and desires not within the realm of conscious awareness, influencing behavior and perceptions.

Home Health Nurse

A nurse who provides healthcare services to patients in their home, including post-surgical care, chronic illness management, and palliative care.

Infant

A very young child from birth to one year of age.

Toddler

A child approximately between the ages of 1 and 3 years old, marked by significant physical, cognitive, and emotional development.