Cost-Per-Thousand (CPM)is a Measure Of

question 99

Multiple Choice

Cost-per-thousand (CPM) is a measure of:

• A)the efficiency of a media type.
• B)profit margin from advertising revenues.
• C)losses from advertising expense.
• D)gains from advertising exposure.

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Definitions:

Sovereignty

The supreme power or authority of a state to govern itself or another state, often relating to its independence and control over its territory.

Articles of Confederation

The first constitution of the United States, adopted during the Revolutionary War, which established a loose alliance of states with limited central government powers.

National Government

A political entity that exercises authority over a nation or country and is responsible for the administration of public policy and national affairs.

Native American Policy

An overarching term for the United States' policies and attitudes towards Native American tribes, which have varied greatly over time, including periods of conflict, assimilation, and negotiations.