Informational Appeals Focus on the Functional or Practical Aspects of the Product

question 67

True/False

Informational appeals focus on the functional or practical aspects of the product.

---

Definitions:

Operant Conditioning

An instructional process in which the magnitude of a behavior is fine-tuned by using positive or negative feedback.

Variable-ratio

A reinforcement schedule in behavioral psychology where a response is reinforced after an unpredictable number of responses.

Latent Learning

A form of learning that occurs without any obvious reinforcement of the behavior or associations that are learned.

Discrimination Learning

The process of learning to respond differently to various stimuli or situations, often by recognizing differences.