Which of the Following Statements Is True About Channel-Originated Promotion

question 34

Multiple Choice

Which of the following statements is true about channel-originated promotion?

• A)It is directed at intermediate channels of distribution.
• B)It is run by the channel,either to the next channel in the distribution chain or to final customers.
• C)It is an attempt to get the channels of distribution to stock more of a product.
• D)It comes directly to the customer from the manufacturer.

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Definitions:

Corporate Merger

The combining of assets and operations of two companies to form a single entity, often with the aim of increasing market share or reducing costs.

Corporate Mergers

The combination of two or more companies into a single corporate entity, with one of the companies surviving and the others ceasing to exist.

Conglomerate Merger

A business combination of two or more companies operating in entirely different industries.

Sherman Act

A landmark U.S. antitrust law passed in 1890 that prohibits monopolistic business practices and promotes fair competition.