________ Activities Focus on Price Alone and Include Trade Promotions,short-Term

question 83

Multiple Choice

________ activities focus on price alone and include trade promotions,short-term price deals,and refunds.

• A)Consumer franchise-building
• B)Non-consumer franchise-building
• C)Product building
• D)Concept building

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Definitions:

Manipulative

Characterized by unscrupulous control or influence over a person or situation for one's own advantage.

Equal

Having the same rights, status, and opportunities as another or others, without discrimination or difference in treatment.

Word Picture

Short statement or story that illustrates or describes an emotion; word pictures often use a simile (a comparison using the word like or as) to clarify an image.

Onomatopoetic Image

A visual representation that mimics the sound of the object or action it depicts, invoking auditory associations.