In Supermarket Retailing There Is an Increased Need to Control

question 20

Multiple Choice

In supermarket retailing there is an increased need to control costs and operate efficiently to compete with category killers.This need to be efficient has created:

• A)mass marketing.
• B)market segmentation.
• C)efficient consumer response.
• D)a hybrid system.

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Definitions:

Robinson-Patman Act

A United States federal law aimed at preventing anticompetitive practices by producers, specifically prohibiting price discrimination among different purchasers of the same product, when the effect may harm competition.

Predatory Pricing

A strategy where a business sells products or services at a loss or extremely low prices to eliminate competition and gain market share.

Clayton Act

A piece of antitrust legislation in the United States, passed in 1914, aimed at promoting competition among businesses by prohibiting certain practices that restrict competition.

Antitrust Amendments

Modifications made to laws that regulate competition among businesses, intended to prevent monopolies and promote fair competition.