In Supermarket Retailing There Is an Increased Need to Control

question 20

Multiple Choice

In supermarket retailing there is an increased need to control costs and operate efficiently to compete with category killers.This need to be efficient has created:

• A)mass marketing.
• B)market segmentation.
• C)efficient consumer response.
• D)a hybrid system.

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Definitions:

Clinical Research

The branch of healthcare science that determines the safety and effectiveness of medications, devices, diagnostic products, and treatment regimens intended for human use.

Field Research

A method of collecting data through direct observation or interaction with subjects in their natural environments.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion, enabling one to answer research questions, test hypotheses, and evaluate outcomes.

Survey

A method for collecting quantitative or qualitative data in which a group of individuals is questioned about their opinions, behaviors, or knowledge.