Examlex
List and briefly describe the major channel functions.
EDLP
Stands for "Every Day Low Prices," a pricing strategy aimed at providing customers with consistently low prices without the need for sales or discounts.
Everyday Low Pricing
A pricing strategy where a company consistently offers low prices rather than relying on sales or discounts, aiming to attract budget-conscious consumers.
Grocer Shoppers
Individuals who purchase food and other goods at grocery stores.
Value Pricing
The practice of simultaneously increasing product and service benefits while maintaining or decreasing price.
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