NikeID Allows Customers to Build Their Own Shoes and Select

question 99

Multiple Choice

NikeID allows customers to build their own shoes and select the colors for just about every area of the shoe.This is an example of:

• A)differential marketing.
• B)one-to-one marketing.
• C)niche marketing.
• D)demographic marketing.

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Definitions:

Intellectual Ability

The capacity to think abstractly, reason, understand complex ideas, learn quickly and from experience, and solve problems.

Specialized Intellectual Abilities

Particular cognitive skills that are highly developed or honed in specific areas, such as mathematical reasoning or linguistic talent.

"g" Factor

A theory suggesting that a general intelligence factor underlies all cognitive abilities, significantly influencing performance on various intellectual tasks.

Crystallized Intelligence

The capacity to apply acquired understanding and past encounters.