The Probability of a Customer Being Active or Purchasing in a Given

question 17

Multiple Choice

The probability of a customer being active or purchasing in a given time frame is represented by:

• A)retention rate.
• B)P (Active).
• C)win-back rate.
• D)lifetime duration.

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Definitions:

Preferred Stocks

Shares of a company that provide dividends to their holders before common stock dividends are issued and typically do not come with voting rights.

Cumulative

Cumulative refers to the total amount accumulated over a period of time, adding up all parts or elements.

Dividends

Payments made by a corporation to its shareholder members, usually derived from the company's profits, distributed as an incentive to keep investing in the company.

Stated Liquidation Value

The predetermined amount per share that shareholders are guaranteed to receive in the event of the company's liquidation as specified in the corporate charter or bond covenant.