The Expected Length of Time a Customer Will Remain Active

question 5

Multiple Choice

The expected length of time a customer will remain active is known as:

• A)win-back rate.
• B)survival rate.
• C)lifetime duration.
• D)retention rate.

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Definitions:

Data

Information that has been translated into a form that is efficient for movement or processing relative to context.

Language Processing

A field of computer science and artificial intelligence focused on the interaction between computers and human (natural) languages, allowing computers to understand, interpret, and generate human language.

AI Systems

Artificial Intelligence Systems are computer-based systems that can perform tasks typically requiring human intelligence, including learning, problem-solving, and pattern recognition.

Recommendation Engines

AI systems that help people discover things they may like but are unlikely to discover on their own.