Win-Back Rate Indicates

question 78

Multiple Choice

Win-back rate indicates:

• A)the percentage of customers in group that were obtained at the same time who are still customers.
• B)the probability of a customer being active or purchasing in a given time frame.
• C)expected length of time a customer will remain active.
• D)customers who return who had previously defected.

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Definitions:

Salvage Value

The estimated residual value of an asset after its useful life has ended.

Marriage Penalty

In the tax system, the phenomenon that a two-income married couple pays more tax than the sum of two single people making the same money.

Two-Income Married Couples

Households in which both spouses earn income from employment.

Taxes

Mandatory financial charges or other types of levies imposed upon a taxpayer by a governmental organization.