Sampling and Other Promotions to Get Customers to Try the Service

question 43

Multiple Choice

Sampling and other promotions to get customers to try the service at low cost or risk are intended to reduce the problem of:

• A)intangibility.
• B)barrier to entry.
• C)logistics.
• D)service design.

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Definitions:

Accrued Revenues

Revenues earned by a company for goods or services provided but not yet billed or received by the end of the accounting period.