Quality of a Service Offering

question 27

Multiple Choice

Quality of a service offering:

• A)is dependent on customer perceptions.
• B)can be measured using standardized techniques.
• C)is more important than a manufactured product.
• D)is not dependent on market communications.

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Definitions:

Likable

A term describing someone or something that is pleasing, enjoyable, and easy to appreciate or feel affection for.

Introspection

The task of observing one’s own mental processes.

Realistic Accuracy Model

A framework in social psychology that explains how observers can accurately perceive the personality traits of others based on available behavioral cues.

Utilization Function

A concept in economics and resource management referring to how effectively a service or resource is used for its intended purpose.