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Describe the BIC model. Describe an experiment that supports the model.
Terror Management Theory
A theory that proposes humans engage in certain behaviors to manage their existential fears and thoughts about their mortality.
Self-Esteem
An individual's subjective evaluation of their own worth.
One-Sided Message
A form of communication where only positive or favorable aspects of an argument, idea, or product are presented.
Two-Sided Message
A communications strategy that presents both the advantages and disadvantages of a particular argument or product.
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