Some Theories of Emotion Employ a Factor Approach

question 39

Multiple Choice

Some theories of emotion employ a factor approach. In one conceptualization, the first factor is ________, or how pleasant or unpleasant the stimulus is, and the second factor is ________, or how intense the emotional response is.

• A)arousal; valence
• B)valence; arousal
• C)excitation; benignity
• D)benignity; excitation

Understand the concept and purpose of analytical comparisons in research.

Differentiate between planned, unplanned, a priori, and post hoc comparisons.

Interpret the results of an F-ratio in hypothesis testing.

Apply the correct decision rule for rejecting or not rejecting the null hypothesis based on the F-ratio and significance level.

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Definitions:

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain perspective, take an action, or change a belief.

Audience's Motivations

The underlying reasons or incentives that drive the audience to engage with or respond to a message.

Avoid Mentioning

Deliberately not talking about or referring to a particular subject or topic.

Downplay

To make something seem less important or significant than it actually is.