What Type of Segmentation Did General Mills Use When It

question 61

Multiple Choice

What type of segmentation did General Mills use when it launched QueRicaVida.com as an online platform for single moms?

• A)Geographic.
• B)Demographic.
• C)Psychographic.
• D)Benefit.
• E)Behavioral.

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Definitions:

Flexible Budget

A budget that adjusts or varies with changes in the volume or activity level of a company, making it more adaptable than a static budget.

Revenue

The total amount of money received by a company from its business activities, like sales of goods or services.

Fixed Cost

A cost that does not change with the increase or decrease in the amount of goods or services produced, such as rent, salaries, and insurance.

Planning Budget

A financial plan that estimates income, expenses, and resources over a period, often used for guiding management decisions.