What Type of Segmentation Is Used When Companies Market to Consumers

question 23

Multiple Choice

What type of segmentation is used when companies market to consumers who want to have meaningful relationships with brands they use frequently?

• A)Geographic.
• B)Demographic.
• C)Psychographic.
• D)Benefit.
• E)Behavioral.

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Definitions:

Fundamental Niche

The full range of environmental conditions and resources an organism can theoretically use without the influence of competition or predators.

Realized Niche

The actual environmental conditions under which an organism lives, including factors like habitat, resources, and competitors, as opposed to potential living spaces.

Species Richness

The number of different species represented in an ecological community, landscape, or region, often used to assess biodiversity.

Latitude

A geographical coordinate that specifies the north-south position of a point on the Earth's surface.