What Type of Segmentation Is Being Used When a Company

question 33

Multiple Choice

What type of segmentation is being used when a company markets to its 'heavy users'?

• A)Geographic.
• B)Demographic.
• C)Psychographic.
• D)Benefit.
• E)Behavioral.

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Definitions:

Migration Rates

The numerical measurement of the movement of people from one region or country to another, often quantified as the number of individuals per thousand or hundred thousand.

Birthrates

The number of live births per thousand of population per year.

Demographers

Experts who study populations, including their sizes, distributions, and trends, by analyzing birth, death, migration, and aging patterns.

Herbert Spencer

A British sociologist and philosopher known for applying the theory of natural selection to society, contributing to the development of social Darwinism.