One of the Most Important Motives for Brands to Acknowledge

question 36

Multiple Choice

One of the most important motives for brands to acknowledge is when people ask,'What's in it for me?' What type of impulse does this best describe?

• A)Validation.
• B)Altruistic.
• C)Immediacy.
• D)Personal utility.
• E)Affinity.

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Definitions:

Latent Period

A period of delay between the exposure to a stimulus and the observable response, often used in the context of reflexes and muscle contraction.

Rational Decisions

Choices made based on logical analysis, considering all available information and potential outcomes, to maximize benefit or utility.

Superego

In psychoanalytic theory, the part of the personality responsible for moral standards and self-criticism.

Biological Drives

Innate impulses in living organisms that direct behavior towards fulfilling basic needs such as hunger, thirst, and sexual reproduction.