Which of the Following Microblog User Types Defined by Pew

question 41

Multiple Choice

Which of the following microblog user types defined by Pew Research Center is characterized by handling customer complaints?

• A)Polarized Crowds.
• B)Tight Crowds.
• C)Community Clusters.
• D)Broadcast Networks.
• E)Support Networks.

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Definitions:

Retargeting

A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, without them searching for that product or service.

Resegmentation

Involves modifying the market segmentation of a product or service to reach new or more specifically targeted groups of consumers.

Perceptual Map

A visual representation used in marketing to plot the position of products or brands on a two-dimensional graph, based on consumer perceptions of key attributes.

Market Positions

The rank or standing of a company's product or brand in a particular market, relative to its competitors.