Which Method Is Used to Assign a Set Portion of the Overall

question 38

Multiple Choice

Which method is used to assign a set portion of the overall advertising budget for the organization to social media activities?

• A)Competitive parity.
• B)Creative message.
• C)Percentage of ad spend.
• D)Budget portioning.
• E)Objective and task.

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Definitions:

Directs

To command, manage, or guide through instruction or command.

Responsible

Being responsible for performing certain actions or overseeing or looking after someone as a requirement of one's position or duty.

Blur

A lack of clarity or distinctness in an image, scenario, or situation, leading to confusion or ambiguity.

Intangibles

Non-physical assets that cannot be seen, touched, or physically measured, such as intellectual property, brand names, and customer loyalty.