Which Term Refers to Why Planners Need to Define How

question 22

Multiple Choice

Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

• A)Social personality.
• B)Social brand.
• C)Social persona.
• D)Social tactics.
• E)Social media policy.

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Definitions:

External Locus

A psychological concept referring to individuals who believe that external forces and situations influence their life outcomes.

Internal Locus

A belief that one has control over their own life and outcomes rather than external forces.

Weak Internal

Referring to the lack of strength, structure, or robust processes within an organization's internal framework, affecting its effectiveness and efficiency.

Position Power Base

The authority or influence a person holds in an organization or group based on their role or position.