The One-Off Ploy by Skittles to Let Its Social Media

question 42

Multiple Choice

The one-off ploy by Skittles to let its social media presence take over its website is an example of which of the following?

• A)Stunt.
• B)Activation tool.
• C)Social media marketing ploy.
• D)Trial phase.
• E)Activation.

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Definitions:

Similarity

The state or fact of being alike or having common features or attributes.

Psychographics

A marketing research method that analyzes consumer lifestyles, values, attitudes, and personality traits to better understand their buying behavior.

Made The Purchase

The act of buying or acquiring goods or services through a transaction or exchange.

Millennials

The generation born between 1978 and the late twentieth century. Also known as Generation Y.