Which Strategy Refers to the Creative Approach Used Throughout a Campaign,which

question 26

Multiple Choice

Which strategy refers to the creative approach used throughout a campaign,which should flow from the brand's positioning statement?

• A)Creative strategy.
• B)Social media strategy.
• C)Message strategy.
• D)Creative brief.
• E)Experience brief.

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Definitions:

Affective Aggression

Aggression driven by emotions, particularly anger, not necessarily aimed at achieving a goal but more about expressing the emotion.

Instrumental Aggression

Aggressive behavior used as a means to achieve a goal or gain something of value, rather than for the sake of aggression itself.

Verbal Aggression

involves expressing negative feelings or thoughts through words to attack or abuse someone else.

Psychopathic

Pertaining to a personality disorder characterized by persistent antisocial behavior, impaired empathy, and bold, disinhibited, and egotistical traits.