Which of the Following Terms May Involve Humanizing the Brand,showing

question 52

Multiple Choice

Which of the following terms may involve humanizing the brand,showing a vulnerability to the customer and working as a steward to customer service,or providing a value to the customer?

• A)Social persona.
• B)Ideation.
• C)Share of voice.
• D)Prototypes.
• E)Concepting.

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Definitions:

Local Knowledge

The understanding and insights accumulated by people living in a particular area, reflecting their experiences, history, and culture, which can be critical for effective decision-making and development efforts.

Poverty Science

A movement by economists, policy researchers, and business researchers to understand what types of activities and interventions might more effectively alleviate poverty.

Randomized Experiments

An experimental design that uses random assignment of participants to different groups to mitigate selection bias, typically considered the gold standard in research for establishing causality.

Corporate Social Responsibility (CSR)

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.