Which Term Refers to Why Planners Need to Define How

question 22

Multiple Choice

Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

• A)Social personality.
• B)Social brand.
• C)Social persona.
• D)Social tactics.
• E)Social media policy.

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Definitions:

Creative Destruction

Creative destruction refers to the process through which new innovations lead to the demise of older technologies or business models, fostering growth and economic progress.

New Firms

Recently established companies or businesses entering a market.

Dominant Firms

Companies that hold a major portion of the market share in their industry, influencing market conditions and prices.

Average Total Cost

The total cost of production divided by the quantity produced, it measures the average cost per unit of a product.