The Four Dimensions of Brand Experience Are Listed Below

question 16

Multiple Choice

The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to an emotional brand experience?

• A)Sensory dimension.
• B)Affective dimension.
• C)Behavioural dimension.
• D)Cognitive dimension
• E)None of these.

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Definitions:

Research

The systematic investigation into and study of materials and sources to establish facts and reach new conclusions.

Standard Deviation

A statistical measure of the dispersion or variability of a set of numbers, showing how much variation exists from the average.

Risk-averse

Describes individuals or entities that prefer to avoid risk and would rather settle for a less uncertain outcome than a potentially higher but risky return.

Expected Income

The amount of money an individual or entity anticipates to receive over a certain period, often based on current or past earnings.