Channel Plans Will Include Any Owned Media Options and Paid

question 43

Multiple Choice

Channel plans will include any owned media options and paid media purchased on social media sites as well.According to the State of Social Media Marketing Industry Report for 2016 (Fig.5.5) which type of paid social media was the most commonly used for marketers?

• A)Facebook ads.
• B)Google ads.
• C)Twitter ads.
• D)LinkedIn ads.
• E)YouTube ads.

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Definitions:

Loans and Receivables

Financial assets provided to another party with the expectation of receiving repayment plus interest over a set period of time.

IFRS

International Financial Reporting Standards, a set of accounting guidelines that govern how financial statements are prepared worldwide.

GAAP

GAAP stands for Generally Accepted Accounting Principles, which are a set of rules and standards used in financial reporting and accounting in the United States.

Impairment Losses

The decrease in an asset's net carrying value that exceeds its recoverable amount.