What Are the Elements Used in the Design of a Brand

question 52

Multiple Choice

What are the elements used in the design of a brand experience?

• A)Type of tactic.
• B)Content type.
• C)Content strategy.
• D)A & C only.
• E)All of these.

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Definitions:

Thorndike

An American psychologist who developed the law of effect, which states that behaviors followed by positive outcomes are likely to be repeated, while those followed by negative outcomes are not.

Skinner Box

An experimental apparatus developed by B.F. Skinner for studying behavioral conditioning in animals, particularly through the use of reinforcements.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment, a concept introduced by B.F. Skinner.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired: a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.