How Could Social Media Marketers Ensure the Content Developed for Social

question 7

Multiple Choice

How could social media marketers ensure the content developed for social media remain consistent with the brand's style and personality in other communications media?

• A)Refer to the brand's style guide.
• B)Solicit feedback from social community participants.
• C)Conduct a thorough sentiment analysis.
• D)Refer to the channel plan.
• E)None of these.

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Definitions:

Organizational Politics

The use of power and social networking within an organization to achieve changes that benefit the individual or group, often at the expense of others.

Inoculation Effect

The inoculation effect is a social psychological and communication theory that explains how an initial exposure to a weakened form of an argument makes individuals more resistant to later attempts to change their attitudes or beliefs.

Impression Management

A process where individuals attempt to control the perceptions others have of them, often in social or work settings.

Machiavellianism

A personality trait characterized by manipulation, deceit, and a lack of morality in order to achieve one’s goals, often referenced in the context of leadership and organizational behavior.