Tide Had a Conversation on the Fly with Scandal Gladiators

question 15

Multiple Choice

Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

• A)Message internalization.
• B)Real-Time marketing.
• C)Earned reach.
• D)Fandom.
• E)Brand engagement.

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Definitions:

Interval

An interval in statistics refers to the difference between two points on a scale, often used to measure the distance or gap between data points.

Test Statistic

A number derived from sample observations in a hypothesis test that determines if the null hypothesis should be refused.

Randomized Block

A design of experiment that aims to reduce variation from confounding variables by grouping them into blocks before randomly applying treatments within each block.

Analysis of Variance

A statistical method used to test the differences between two or more means by analyzing variance.