A Brand's Use of Social Networking to Build Earned Media

question 34

Multiple Choice

A brand's use of social networking to build earned media value is also known as which of the following?

• A)Rich Media.
• B)Skins.
• C)Statuscasts.
• D)Derivative Branded Content.
• E)Friendvertising.

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Definitions:

Social Media

Digital platforms that enable users to create and share content or participate in social networking.

Community

A group of people sharing common interests, values, or goals, often forming around topics, brands, or identities on digital platforms.

Social Media

Platforms that enable users to create, share content or participate in social networking.

Attributes

Characteristics or qualities that describe or identify someone or something.