A Brand's Use of Social Networking to Build Earned Media

question 34

Multiple Choice

A brand's use of social networking to build earned media value is also known as which of the following?

• A)Rich Media.
• B)Skins.
• C)Statuscasts.
• D)Derivative Branded Content.
• E)Friendvertising.

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Definitions:

Variable Costing

A costing method that includes only variable manufacturing costs—direct materials, direct labor, and variable manufacturing overhead—in the cost of a unit of product.

Contribution Margin

The difference between sales revenue and variable costs, used to cover fixed costs and generate profit.

Variable Costing

A costing method that only includes variable costs (direct materials, direct labor, and variable manufacturing overhead) in product costs, while fixed costs are expensed in the period they are incurred.

Absorption Costing

An accounting method that includes both variable and fixed manufacturing overhead costs in the cost of a unit of product.