Assuming the Brand's Persona Is Likeable and Credible,it Can Facilitate

question 64

Multiple Choice

Assuming the brand's persona is likeable and credible,it can facilitate the process by which a consumer adopts a brand belief of their own.This process is also known as which of the following?

• A)Message internalization.
• B)Return on emotion.
• C)Earned reach.
• D)Fandom.
• E)Brand engagement.

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Definitions:

Keyword Method

A mnemonic device that involves associating a familiar word with a new word or information to facilitate recall.

Carleton University

A public research university in Ottawa, Ontario, Canada, known for its strong programs in journalism, public affairs, and international affairs.

Midterm

An examination administered in the middle of an academic term or period of instruction to assess student learning to that point.

Psychology

The scientific study of the mind and behavior, encompassing various aspects of the conscious and unconscious experience.