Tide Had a Conversation on the Fly with Scandal Gladiators

question 15

Multiple Choice

Tide had a conversation on the fly with Scandal Gladiators by posting a message with a provocative image of a blood-stained blouse and the promise that Tide can get any stain out.They used the hashtag #gladiators to get viewers' attention.This short conversation is an example of which of the following?

• A)Message internalization.
• B)Real-Time marketing.
• C)Earned reach.
• D)Fandom.
• E)Brand engagement.

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Definitions:

Competent and Professional

Having the necessary ability, knowledge, and skill to perform tasks or duties effectively and with a degree of quality expected by one's profession.

Liability

Legal responsibility for one's actions or the obligation to make restitution for loss or damage.

Client

A person or organization receiving services or advice from a professional or company.

Liability for Negligence

The legal responsibility for harm caused by failing to act as a reasonable person would under similar circumstances.