Which of the Following Completes the Sentence,'______ Is Defined as a '"Strategic

question 33

Multiple Choice

Which of the following completes the sentence,'______ is defined as a '"strategic marketing approach focused on creating and distributing valuable,relevant,and consistent content to attract and retain a clearly defined audience-and,ultimately,to drive profitable customer action.""'?

• A)Social media marketing.
• B)Content marketing.
• C)Published content.
• D)Media content.
• E)Marketing communications.

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Definitions:

Cognitive Dissonance

A psychological state in which an individual experiences discomfort due to holding conflicting cognitions, such as beliefs, attitudes, or values.

Validity Effect

The tendency of people to believe that a statement is true or valid simply because it has been repeated many times.

Fundamental Attribution Error

The tendency to overemphasize personality traits and underestimate situational factors when explaining other people's behavior.

Cognitive

Relating to mental activities involved in the acquisition, processing, storage, and retrieval of information.